Partnership Proposal — March 2026
#1 most-viewed media group worldwide

Global Awareness at Unprecedented Scale

TheSoul Group proposes a multi-layered partnership to deploy Higgsfield AI across the world's largest digital content ecosystem — 100B+ monthly views, 5B subscribers, 60 platforms, 86 countries.

O&O Awareness Campaign ↓ Influencer Program ↓
100B+
Monthly Views
5B
Subscribers
15K
Videos / Day
60
Platforms
45
Media Awards
2,000
Employees in 86 countries
Who We Are

A Global Digital Media Leader

Three divisions. One ecosystem. Unmatched reach in creator economy.

SMM & Production

TheSoul Media

The world's largest producer of social-first content. Home to 5-Minute Crafts, 123 GO!, Bright Side, La La Life, SKITS, and 100+ brands in 20+ languages.

800K
Hours of original content
15K
Content units / day
Talent Management

Underscore Talent

Data-driven influencer marketing division. Day-to-day collaboration with 10,000+ creators. +25% efficiency vs market on Macro/Mega campaigns.

555
Exclusive Tier-1 US creators
2B
TikTok followers
FinTech

Mediacube

Technology and payment platform for creators. Analytics, monetization tools, and instant earnings access serving 10,000+ creators across 60 platforms.

$500M
Paid to creators
10,000
Creators in network

YouTube Creator Awards

More YouTube buttons than any other media group in the world.

34
Diamond Buttons
303
Golden Buttons
646
Silver Buttons
Our Portfolio

Proven Ability to Grow Brands on Social

From 29B views in 2016 to 465B views in 2025. From 29 brands to 100+.

5-Minute Crafts473M subs
123 GO!297M subs
Bright Side168M subs
LearnToon60M subs
Baby Zoo21M subs
Wood Mood19M subs

Cumulative Views Growth

29B
2016
68B
2017
69B
2018
124B
2019
186B
2020
201B
2021
247B
2022
330B
2023
394B
2024
465B
2025
Track Record

Case Studies with Global Brands

Proven results across product integration, content production, influencer marketing, animation, and streaming.

Product Integration
Lensa AI
1.2B
Organic views through seamless product integration across TheSoul content
Product Integration
WowCube
1.7B
Organic views via natural in-content product placement
SM Video Production
Crayola
25K → 1M subs
1B views. Awards: Communicator, Digiday, Shorty, OMMA, The Drum
Animation Production
Transformers
10M views
14 episodes of animated series for movie promotion campaign
Animation Production
Sony Music
12M views
Custom animation series to strengthen brand identity
Streaming Distribution
Banijay Kids & Family
1B views
Lifetime views. Distribution across 180 territories, 60 streaming platforms
Creators at Scale
Undertaker
+189%
Revenue growth across major platforms
Creators at Scale
Celina Spooky Boo
+196%
Total minutes viewed growth
Influencer Marketing
Macro/Mega Campaigns
+25%
Efficiency vs market benchmark. 555 exclusive Tier-1 US creators
Recognition & Trust

Award-Winning Creativity

45 media awards. Tier-1 platform partnerships. Trusted by the world's biggest brands.

Tier-1 Partner Of

Trusted By

Awards

The Webby AwardsStreamy AwardsShorty AwardsThe Telly AwardsDigiday Video & TV AwardsMarCom AwardsThe DrumThe Lovie AwardsOMMA AwardsCommunicator Awards
Our O&O Network

Platform Reach

TheSoul's owned-and-operated network spans major platforms with massive, engaged audiences across 180 territories.

▶

YouTube

Monthly Views~36.4B
Channels2,000+
MFK Inventory~60% of new content
Non-MFK Inventory~40% of new content
◉

Instagram

Monthly Views~2.2B
Pages40+
Followers~88M
Link Coverage100%
♫

TikTok

Monthly Views~620M
Accounts50+
Followers~106M
Link Coverage100%

Streaming & CTV Distribution

Direct access to 60 streaming platforms. 459 FAST and VOD launches across 180 territories.

Samsung TV PlusFire TVTubiRokuLGPrime VideoXiaomiPlexSlingRakuten TVTCLTaboolaMSNand 45+ more
Proposal 1

O&O Global Awareness Campaign

Embed Higgsfield branding into all new TheSoul content. Studio-produced content carries "In partnership with Higgsfield"; AI-adjacent content carries "Powered by Higgsfield". Instagram and TikTok included at no additional cost. Minimum commitment: 3 months.

Option A — Curated
$500,000
per month · min 3 months ($1,500,000)
Total Views (d60 lifecycle)~7B
Engaged Views (d60)~3.5B
Tier 1 Share~12%
Tier 2 Share~49%
Tier 3 Share~39%
Blended CPM (views)$0.07
Blended CPM (engaged)$0.14
YT Trackable Layer (non-MFK)~210M views
Channel SelectionCurated: highest T1 concentration
Option B — Full Network
$1,000,000
per month · min 3 months ($3,000,000)
Total Views (d60 lifecycle)~20B
Engaged Views (d60)~10B
Tier 1 Share~10%
Tier 2 Share~50%
Tier 3 Share~40%
Blended CPM (views)$0.05
Blended CPM (engaged)$0.10
YT Trackable Layer (non-MFK)~600M views
Channel SelectionFull portfolio: all new content

Included at No Additional Cost

Instagram

~2.2B monthly views, ~88M followers. 100% link capability on all placements.

TikTok

~620M monthly views, ~106M followers. 100% link capability on all placements.

View Lifecycle (New Content Only)

d30 — 75% of views
d31-60 — 25%

Branding Formats

YouTube

MFK (~60%): "Powered by Higgsfield" / "In partnership with Higgsfield" watermark.

Non-MFK (~40%): Watermark + UTM-tracked description links, pinned comments, QR codes on ~10% of inventory.

Instagram & TikTok

100% linkable. Brand watermark on all content, tracked bio links, caption/story links with CTA. Every placement carries a direct clickable link.

Proposal 2

YouTube Influencer Performance Program

Data-driven creator marketing with a test-then-scale methodology. We deploy a controlled pre-testing layer, filter out underperformers, and scale only proven creators — protecting your budget and maximizing results.

1. Test

8-10% of budget deployed to test 150-900+ creators with small placements. Real Higgsfield-specific performance data collected.

2. Filter

~40-50% of creators underperform. Only the top ~30% are selected for scale phase based on measured CTR, CPC, and engagement.

3. Scale

90-92% of budget concentrated on proven winners. Result: materially better CPMs, higher conversion, protected investment.

Option A — Tier 1 Focus
$200,000
4 markets · 8 weeks
MarketsUS, DE, KR, JP
Creators Tested~152
Expected Winners~46
YouTube Views~1.8M
Test Budget$19,760 (10%)
Scale Budget$180,240 (90%)
Option B — Tier 1 + 2
$500,000
11 markets · 9 weeks
Tier 1US, DE, KR, JP, FR, UK, CA
Tier 2BR, TR, MX, PL
Creators Tested~345
Expected Winners~110
YouTube Views~6.0M
Test Budget$39,850 (8%)
Scale Budget$460,150 (92%)
Option C — Full Scale
$1,200,000
16 markets · 12 weeks
Tier 1 (8)US, UK, CA, AU, DE, FR, JP, KR
Tier 2 (8)BR, MX, TR, ID, PH, PL, SA, ZA
Creators Tested~915
Expected Winners~275
YouTube Views~16.9M
Test Budget$94,000 (8%)
Scale Budget$1,076,000 (92%)
Scale Split70% T1 / 30% T2

Target Creator Verticals

Filmmaking

Directors, DOPs, cinematographers, film essayists

VFX & Motion

VFX artists, compositors, motion designers, CGI creators

Design

Graphic designers, UI/UX creators, creative tool reviewers

AI Money-Making

AI-powered business channels, automation creators, AI productivity

Content Formats

Dedicated Video (Primary)

Full video focused on Higgsfield — highest conversion potential.

Organic Integration (Secondary)

Higgsfield woven naturally into creator's content — no standard ad-block feel.

Final Deliverable: Comparative Benchmark

Full creator performance dataCTR, CPC, CPV analysisPerformance distributionGeo breakdownBenchmark vs. your internal metricsScale recommendations
Geographic Coverage

Global Reach, Tiered by Priority

TheSoul's audience is organically distributed across 180 territories.

Tier 1 — Premium
United States, Canada, United Kingdom, Ireland, Germany, France, Netherlands, Belgium, Austria, Switzerland, Sweden, Norway, Denmark, Finland, Australia, New Zealand, Japan, South Korea
Tier 2 — Growth
Brazil, Mexico, Argentina, Colombia, Turkey, Poland, Romania, Czech Republic, Portugal, Spain, Italy, Greece, Saudi Arabia, UAE, Egypt, Morocco, Iraq, Indonesia, Philippines, Thailand, Malaysia, South Africa
Tier 3 — Emerging
India, Pakistan, Bangladesh, Sri Lanka, Vietnam, Myanmar, Nigeria, Kenya, Ghana, Tanzania, Kazakhstan, Uzbekistan, and rest of world
Why TheSoul Group

Unmatched Capabilities

Massive Scale

100B+ monthly views. 36B+ YouTube views alone. Billions of new-content views delivered monthly.

Global Reach

2,000+ channels in 20+ languages. 180 territories. Organic audience across every priority market.

Tier 1 Optimization

Curated packages deliver up to 12% Tier 1 audience concentration.

Full Production Stack

800K hours of original content. 15,000 content units per day. SM video, animation, motion design — all in-house.

Influencer Infrastructure

10,000+ creators. 555 exclusive Tier-1 US creators. +25% efficiency vs market.

Brand-Safe & Fast

100% TheSoul-produced content. Full editorial control. 2-week activation. CPMs from $0.05.